Course curriculum

  • 2
    Session 1: Introductions and our New Brand Strategy!
    • Session 1: Branding's Key Elements
    • Session 2: Key Branding Elements Continues Part 1
    • Session 2: Key Branding Elements Continues Part 2
    • Key Branding Elements Example
    • Session 3: More Branding and Free Marketing
    • Mindset Break 1: Don't be the Struggling HVAC Contractor!
    • Session 4: Basic Market Analysis
    • Excel Worksheet for Basic Market Analysis
    • Session 5: Calculate your Overhead and create basic KPIs
    • Session 6: Basic Repair, Accessory, & Equipment Replacement Pricing Calculations
    • Session 7: Service Agreements and Maintenance Agreements
    • Session 8: The Consultative Service Call
    • Session 9: The Consultative Sales Call (Part 1)
    • Session 10: The Consultative Sales Call (Part 2)
    • Session 11: The Consultative Sales Call (Part 3)
    • Session 12: Supportive Business Relationships (Vendors, Software, Accounting, Etc.)
    • Final Session: Tools for HVAC "Greatness"