Branding from the Inside-Out This Branding Course is guides the HVAC Business Owner through establishing their unique brand, voice, message and story. Then we help them identify who their ideal customer avatar is, their values as well as their philosophy. From there we... Buy $797.00 Free Preview
1 Introduction Welcome to Branding from the Inside-Out! FREE PREVIEW 2 Module 1) Developing YOUR Best Brand Developing YOUR Best Brand (Guide Doc) Developing YOUR Best Brand (Guide Doc) Developing YOUR Best Brand 3 Module 2) Who is your Ideal Customer Avatar? You Ideal Customer Avatar Worksheet Determining your Ideal Customer Avatar Excel File for: Customer Avatar Worksheet 4 Module 3) Eliciting and Matching Your Values with your Customer's Values Eliciting and Matching Core Values Eliciting Your Core Business Values Matching Values Values List Word Document Downloads 5 Module 4) Your Awesome Story that Everyone Wants to Hear! Your Story Brand Your Branded Story Your Story Brand (Microsoft Word) 6 From Clarity to Strategy Summarizing Values & Stories and also Creating Mission & Values Statements With Clarity comes Accuracy! Key Marketing Messages 5 Key Elements Microsoft Word Downloads
