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Course Curriculum
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1
Welcome to Commercial Maintenance Made Easy!
- Welcome! Here's Your Program Overview!
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2
Your Commercial Mix Strategy
- Commercial Customer Targeting Strategy
- Costs of Customer Acquisition
- The Value of a Commercial Customer
- The Economy and Success!
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3
The Key Elements to Success
- What Commercial Customers need from You
- Your Company's Advantages from CMAs
- Your Technicians Benefit from Commercial Work too!
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4
Customers: Logical or Emotional Decisions?
- Commercial Managers & Owners Motivations
- HOW to Sell to Commercial Business Owners/Managers
- How to Market to Commercial Business Owners/Managers
- Marketing/Selling One-Customer-at-a-time!
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5
Your Maintenance Agreements
- The Maintenance Agreement Document
- The Legal Addendum
- Potential Pitfalls You'll Want to Avoid
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6
Maintenance Agreement Calculations
- How to Calculate Your Maintenance Costs
- How to Calculate the Maintenance Agreement Sales Amount
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7
Summary
- Summary and Marketing Clarity
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8
Bonus Materials
- Brochures that Sell YOUR Maintenance Plans
- Parts versus Professional Services